When Apple last week released a new operating system that permits ad-blocking extensions, all sorts of media publishers protested. But a much larger outcry may soon some from retailers and those who use their iPhones to make online purchases.
A Fortune investigation shows that an iPhone enabled with Crystal — the top paid iOS app right now – is unable to fully render the e-commerce sites of many major retailers, including Walmart, Sears and Lululemon.
The issue was first brought to our attention by Chris Mason, CEO of Branding Brand, a Pittsburgh-based company whose platform powers mobile commerce sites and apps.
“This upcoming holiday season… content-blockers are going to cause a lot of problems,” Mason says. “First, the experience for customers will be lessened. Lots of sites will be missing content, have broken links or customers won’t be able to add certain items to their shopping carts. They’ll probably just think the site is broken, but it’s really their content blocker. Second, retailers will be data-blind, or at least data-dark. It will really impact their ability to make quick judgments.”
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